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Market Overview

With a daily circulation of 18,000 papers, the Daily Bruin proves to be the most cost-effective way to reach the UCLA community. Not only is it easy to find (distribution covers a total of 100 on-campus and off-campus sites), it's also the most widely-read paper on and around campus.

The average student
has $317per month in discretionary money
to spend
A survey by California Survey Research shows that the UCLA community stays informed by using the Daily Bruin as its primary source of information.* The survey also shows the UCLA community as upwardly mobile and culturally diverse. The Daily Bruin is the only nand off-campus sites), it's also the most widely-read paper on and around campus. The average student has $317per month in discretionary money to spend A survey by California Survey Research shows that the UCLA community stays informed by using the Daily Bruin as its primary source of information.* The survey also shows the UCLA community as upwardly mobile and culturally diverse. The Daily Bruin is the only newspaper to fully tap this enlightened and very active consumer market. Market Composition 36,400 students 20,400 faculty and staff 56,800 total 49% female, 51 newspaper to fully tap this enlightened and very active consumer market.

Market Composition
36,400 students
20,400 faculty and staff
56,800 total
49% female, 51% male

Of the UCLA Market
85% read the Daily Bruin
81% read the Los Angeles Times
8% read the Santa Monica Outlook
... at least once a week

Student Body
Employment and Housing:
58% work part-time
8.7% work full-time
70% live off-campus

Family Income
17% $30,000-44,000
23% $45,000-74,000
18% $75,000+
In addition, the Daily Bruin staffs a full-service advertising department that can redesign and write an ad for your company or service, as well as place it in the Bruin issue of your choice. Further, our account executives are dedicated to assisting you with every phase of your advertising. Even better, since they are a part of the very market you will be reaching, they can advise you on the wants and needs of your consumers.

As you review the data on this site, keep in mind that no matter what vehicle you use to reach consumers, by far the simplest, most cost-effective way is through the Daily Bruin.

Spending Patterns